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  • Writer's pictureDouglas Kennedy

Tips for Your Business with Instagram in 2022

If you're just getting an Instagram account off the ground for your business, here are some tips to help you and your business thrive.

According to Sprout Social, Instagram has over 2 billion users globally. It has roughly a 1 to 1 ratio of male to female users. 31.2% of users are ages 25-34. Instagram is unique in that it allows you to particularly showcase the aesthetic of your business through photos. There is a particular artform in branding an Instagram profile, as the layout of the photos gives off a certain vibe just from one look.

Note that if you’re trying to reach seniors, Instagram is probably not going to yield a high return as ⅔ of users are Gen Z and millennials. However, I would still take the opportunity to showcase the brand to raise credibility, build trust, and reach their children that are looking to help their parents and grandparents out.

Here are some opportunities for you on Instagram:

Utilize the Instagram Store

If you’re an e-commerce business, you definitely want to utilize the online store to sell and showcase your products. It can take time to upload all of your products with quality photos onto an online store, but it is definitely worth it. (You can also do the same with Facebook, and if you have a Shopify account, you can integrate them)

Develop a Hashtag Strategy

Develop a hashtag strategy using your keywords. You can use tools like Hootsuite, TINT, or Hashtagify to look up popular hashtags in your industry and niche.

Brand Your Content

Insure that each post is high quality and branded if necessary. You want consistency and continuity in aesthetic. When someone first arrives on your business profile, you don't want it to look like your branding and content is all over the place. Pick colors that are consistent with your brand.

Use Your Personal Story to Your Advantage

Leverage your personal story over asking for business all the time. This is a general rule of thumb for social media and for enhancing your brand. If you're asking for business all the time, people will get annoyed. Give more than you take. If you share a personal story about why you started your company, others will empathize and are more likely to follow your page and your content.

Invest Yourself in the Greater Community

Follow influencers in your niche. What are they good at? What do they lack? Comment on their posts. Invest yourself in the community. You'll pick up a few followers along the way.

My last piece of advice is simply. Be yourself and have fun. It can be easy to look at a page that has 100k followers and get discouraged. You have a personal brand, a business brand, and a story that no one else has. USE IT!

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