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  • Writer's pictureDouglas Kennedy

The Simplicity of Building a Personal Brand on LinkedIn: A 7-Step Guide


LinkedIn personal branding

Have you ever found yourself overthinking the smallest decisions, like what to wear or what to post on social media? If so, you’re not alone. Trust me, I used to fret over the sunglasses I’d wear in my latest LinkedIn photo. Overthinking is a common trap, especially when it comes to personal branding on platforms like LinkedIn. The good news is, it doesn’t have to be that complicated.


Don’t Overthink LinkedIn Personal Branding

Imagine this: you’re sitting at your desk, brainstorming strategies to make your LinkedIn profile stand out. You’re not alone in this. Many of us have been there, overanalyzing every detail. However, the key to effective personal branding is simpler than you might think.


7 Ways to Build Your Personal Brand on LinkedIn


1. Showcase Your Passions & Skills: Your LinkedIn profile is the perfect place to display what you’re passionate about. Share posts about the topics you love and the skills you excel in. This not only makes your profile more engaging but also helps you connect with like-minded professionals. It’s really that simple. 


2. Tell a Story That Resonates: People love stories, especially those they can relate to. Share your experiences, challenges, and successes. A well-told story can make your profile memorable and relatable. Add a stylin’ selfie to it and you’re golden. 


3. Be Real and Relatable: Authenticity is key on LinkedIn. Be yourself, and don’t be afraid to show your personality. Authentic content tends to resonate more with audiences. A lot of people get hung up on “What will other people think?” Seem people will hate it, but some will also love it. Focus on those who need your content. 


4. Connect with Your Audience: Engage with others’ content, respond to comments, and participate in discussions. Building relationships is at the heart of personal branding. How else are you going to be personal without interacting with other people? I’ve had a lot of people message me, “This is out of my comfort zone…” because they’re messaging someone for the first time. I LOVE connecting with these types of people. 


5. Highlight Your Achievements: Don’t be shy about sharing your accomplishments. Whether it’s a successful project or a new skill you’ve mastered, your achievements can inspire and impress your network. Crush the thought, “What if people think I’m arrogant?” If you’re asking that question, you’re probably not. Be confident and get over your insecurities. 


6. Share Your Journey & Growth: Talk about your journey, including the ups and downs. This not only humanizes you but also shows your commitment to growth and learning. You don’t always need to keep it solely focused on your professional life. Some of my best posts have been about sharing the reality of being a dad. 


7. Stay Consistent: Consistency is crucial. Regularly updating your profile and posting content keeps you visible and relevant in your network. I’ve said this in other posts on here as well: Most will quit after 3–6 months. If you can get past that marker, you’ve beat a lot of the competition. 


The Outcome: A Standout LinkedIn Personal Brand

Imagine, in just six months, your friends and colleagues could be turning to you for tips on personal branding. By following these simple yet powerful steps, you can transform your LinkedIn presence and set yourself apart in the professional world.

Personal branding on LinkedIn doesn’t have to be a complex process filled with overthinking. Start today, and watch your personal brand flourish on LinkedIn.

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