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  • Writer's pictureDouglas Kennedy

Nobody Recognizes You as an Expert on LinkedIn: Here's Why and How to Fix It

Updated: Nov 18, 2023

LinkedIn ghostwriting and personal branding

In today's digital world, establishing oneself as a thought leader or an expert in a specific field is paramount, especially on platforms like LinkedIn. However, many executives and founders struggle with being recognized for their expertise. Why is this happening? The answer might be simpler than you think: you're just sharing things everyone already knows on LinkedIn.

To stand out, you need more social proof. Social proof is the idea that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. On LinkedIn, this means that when others see endorsements, recommendations, and unique insights, they are more likely to view you as an expert.

1.Harness the Power of Endorsements and Recommendations

At the very least, aim to get 5-7 clients to endorse your top skills and write a recommendation for you.

"But do people even read those?"

Absolutely, they do. When potential clients or partners browse your profile, these endorsements and recommendations serve as a testament to your skills and accomplishments. They're not just fluff – they're powerful indicators of your professional capabilities and reputation.

2. Bragging: It's More Necessary Than You Think

It's time to shift your mindset about self-promotion. Here's what you can share in your content:

- Awards and recognitions you've received.

- Your "Top Voice" recognition on LinkedIn.

- Client wins and successes.

- Hard-earned results and achievements.

- Significant milestones in your career or business.

Many people shy away from this because they fear appearing boastful. However, this hesitation is often rooted in insecurity. Embrace your achievements and let the world know about them. It's not bragging if it's true.

3. Share Your Unique Thoughts and Insights

Content is king, and the quality of your posts on LinkedIn can set you apart. Instead of echoing popular opinions, aim to provide:

- Contrarian takes that challenge mainstream ideas.

- In-depth, high-value posts that delve deeper into topics.

- Transparent stories that reveal your journey and learnings.

Such content not only showcases your expertise but also your willingness to engage with complex and nuanced topics.

Beyond The Basics: Crafting a Narrative

Remember, your LinkedIn profile is more than a resume; it's the narrative of your professional journey. Here are additional strategies to enhance your presence:

Networking and Collaboration

Engage with other leaders and influencers in your field. Comment on their posts, share your perspectives, and even collaborate on content. This not only expands your network but also positions you as an active participant in your industry.

Leveraging Multimedia

Utilize different types of media such as videos, infographics, and SlideShares. This diversification not only makes your content more engaging but also demonstrates your adaptability and modern approach to communication.

Hosting and Participating in LinkedIn Live Sessions

By hosting or participating in live sessions, you can directly engage with your audience, answer questions, and share your insights in real-time. This interactive format builds trust and authenticity.

Publishing Articles on LinkedIn

Writing and publishing articles on LinkedIn can showcase your expertise in a more detailed and structured manner. It's an opportunity to delve into topics that are relevant to your industry and share your unique insights and experiences.

The Long Game: Patience and Consistency on LinkedIn

Building a reputation as an expert doesn't happen overnight. It requires consistent effort and patience. Continuously update your profile, share relevant content, and engage with your network. Over time, you'll find more people reaching out to you for your expertise.

Conclusion: Making Your Mark

The digital landscape is crowded, and standing out requires not just expertise, but the ability to effectively communicate and validate that expertise. By leveraging social proof, sharing your unique insights, and actively engaging with your network, you can transform your LinkedIn presence from a mere online resume to a dynamic, influential professional story.

How do you leverage social proof in your business? Share your strategies and experiences, and let's learn from each other's journeys. Remember, the goal is not just to be seen as an expert, but to be the expert that everyone wants to engage with. Make your LinkedIn count!

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