High school English might have honed your understanding of literary classics, but it likely didn’t prepare you for the dynamic and essential world of LinkedIn copywriting. Unlike academic writing, copywriting is an art that combines engagement, connection, and persuasion, often in a more relaxed and conversational tone. Here, I delve into six crucial copywriting lessons that your high school English class probably skipped over.
1. Embrace Conversational Writing in LinkedIn Copywriting
Forget the formal tone and structured sentences you learned in high school. Copywriting is all about being conversational and relatable. The goal is to write as if you’re having a casual chat with a friend, making your message more approachable and digestible for your audience.
2. Simplicity is Key
Remember those essays where you impressed your teacher with fancy vocabulary? In copywriting, the simpler, the better. Your aim should be clarity and brevity. If your grandmother can understand your message, you’re on the right track.
3. Cater to the Scanners
Long, detailed paragraphs might have met the word count requirements for your high school essays, but in the fast-paced digital world, brevity is essential. People tend to scan rather than read in-depth. Use bullet points, headers, and short paragraphs to grab and keep their attention.
4. Leverage Emotion Over Logic
While academic writing often focuses on logic and facts, copywriting taps into emotions. It’s about creating a feeling, a connection. Yes, back up your claims with logic, but first, capture your audience’s emotions.
5. The Power of Calls to Action (CTAs)
“In conclusion…” might have been a staple in your high school essays, but it won’t cut it in copywriting. Every piece of copy should include a clear Call to Action. Encourage your readers to take the next step, whether it’s to click, subscribe, or purchase.
6. Storytelling Trumps Statements
High school English may have trained you to write thesis statements with supporting arguments, but copywriting demands storytelling skills. A compelling narrative is far more effective than a straightforward statement when it comes to engaging your audience.
Copywriting is about crafting an irresistible pitch. It’s an art of engaging, connecting, and convincing your audience, often with a touch of fun and creativity. So, what’s your top copywriting tip? Share your insights in the comments below!