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  • Writer's pictureDouglas Kennedy

5 Crucial Mistakes I Made While Growing an Audience on LinkedIn - And How You Can Avoid Them



Growing an audience on LinkedIn can be a challenging yet rewarding journey. As someone who has navigated this path, I've learned a great deal through both successes and failures. In this article, I want to share five significant mistakes I made while growing my audience on LinkedIn, with the hope that my experiences can guide others in their own journey to success.


1. Being Too Broad with My Content


When I first started, I talked about anything related to social media. The desire to cover a wide array of topics is understandable, especially when you're trying to find your footing. However, this approach made it difficult for me to establish a clear identity and connect with a specific audience.


What I Learned: It's crucial to do thorough research and understand your niche. Having a specific area of focus helps in positioning yourself as an expert and attracting a targeted audience. If you're just starting out, take the time to explore different topics and find your passion and expertise area. It's okay to evolve over time, but having a clear focus from the beginning can set a strong foundation.


2. Neglecting New Connections During Busy Times


There were times when I became so engrossed in my work that I neglected to make new connections. I remember having a chat with a colleague, Tom Berry, which made me realize it had been a while since I last engaged in meaningful conversations with peers.


What I Learned: Networking is a continuous process, and new connections are vital for growth and learning. No matter how busy you are, it's important to make time for building and maintaining relationships. These connections can lead to new opportunities, collaborations, and insights.


3. Underestimating the Importance of Copywriting Skills


Initially, I overlooked the importance of learning copywriting fundamentals. I was more focused on acquiring new clients rather than refining my communication skills.


What I Learned: Effective communication is key on LinkedIn. Investing time in learning copywriting skills can significantly enhance the way you convey your messages and engage with your audience. It's about crafting content that resonates, engages, and persuades. Take courses, read books, or even hire a coach if necessary, but don’t underestimate the power of well-crafted words.


4. Taking My Community for Granted


Once I started gaining traction, I made the mistake of slacking on engagement. I assumed my growing follower count meant I could take a step back.


What I Learned: An engaged community is not just about numbers; it's about continuous interaction, value exchange, and mutual growth. To build a strong community, it's essential to be consistently active, responsive, and involved. Your audience needs to feel valued and heard.


5. Focusing on Tasks Over Results


About six months ago, I lost sight of my long-term goals and became too focused on just getting tasks done. This approach led to a stagnation in growth, while I watched others around me excel.


What I Learned: It's important to align your daily tasks with your ultimate goals. Creativity and strategic thinking should drive your actions, not just the desire to tick off items on a to-do list. Regularly revisit your goals, assess your strategies, and make sure each task is a step towards achieving these objectives.


Conclusion: Embrace the Journey, Learn from Mistakes


In conclusion, growing an audience on LinkedIn is a journey filled with learning opportunities. Mistakes are inevitable, but they're also invaluable for personal and professional growth. By sharing my experiences, I hope to help you navigate your own path more smoothly.


If you're on a similar journey and want to avoid common pitfalls, or if you're looking for more insights into building a successful presence on LinkedIn, feel free to reach out to me. Remember, every mistake is a stepping stone to success, and with the right approach, you can turn your LinkedIn profile into a powerful platform for growth and influence.



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